institut team




We have been specializing in basic research since 1949by using diverse research methods, such as in-depth psychological exploration, surveys, observation and experimentation. Psychological theories and methods, as well as empirical experience, are absolutely fundamental for conducting market research and for providing advice that provides solutions to specific problems.


That is why the market research we conduct is built on a scientific foundation. By cooperating with universities, we are always kept up to date with the latest scientific developments in market research, and particularly those in "Marktpsychologie".


More detailed information is available in our Institute Profile