Pos Lab Thumb70 Years
Institut für Marktpsychologie Mannheim

A success-story











Pos Lab Thumb

Experts report –
The exclusive interview with the POS Lab

Manufacturers and retailers today must be more
agilethan ever. What Shopper Research can do and
why it is necessary, away from proven methods again
and again to go new ways, shows the interview of the
IFM MANNHEIM with Martin Greb and Jürgen Bluhm –
two experts in the business.






Pos Lab Thumb

IFM POS Lab – The realistic test environment
for valid shoppers insights

The IFM POS LAB combines the advantages
of the Shopper research at the POS (in the real
environment) with the advantages of digital shelf
or market tests (virtual environment).







DS Smith Impact Centre

Innovative Shopper Research –
IFM POS Lab at DS Smith Impact Centre











Consumer Experience Management

Consumer Experience Management –
more than satisfaction











storytelling small

Storytelling for the brand – Strong brands tell their story

The secret of strong brands is hidden in their history. 












closing small

Closing the Loop – After purchase is before the purchase

What is the experience of the customer with your product in everyday life?











Treffpunkt POSMeeting Point POS –
Understanding Shoppers' Behavoir












Shopper Journey2Consumer in Shopper Journey

Shopper Journey starts before purchase.












sj small

Shopper Journey

A market psychological analysis.












psycholischer Blick smallPsychological view on Big Data
Good, purposeful insights.












Qual Mafo Trend smallQualitative market research is on trend
Explore the consumers' mind.












Thumbnail Online Diaries smallExplore the consumers' way of life
Deeper insights through direct participation.












Thumbnail LuxusPostmodern advertising
The role of luxury in a postmodern society.












Thumbnail Big DataDecoding Big Data by qualitative insights
Presented by the example of sustainable consumption.












Thumbnail Erfolgreiche MarkenprodukteSuccessful brand products packaged properly
How to introduce successful products with ethnographic research, psychological brand research and consumer neuroscience.










Thumbnail Verführer am POSThe hidden persuaders at the POS
Most of the customers decide spontaneously and unconsciously on what to buy...












Psychological Category Management


Thumbnail Cat WorkshopPsychological Category Management
With market psychology to successful category management.












Thumbnail Shopper Forschung am POSShopper Research at the POS
Evaluate your Category Management activities at the POS with market psychological research methods.











Thumbnail Effektmessung vivoEffect measurement in vivo
Our market psychological expertise helps us to study the effects of your category management activities on sales and customers´behavior.











More Newsletters



IFM Newsletter Jan2015 Thumbnail

Employer Branding
In times of skill shortages Employer Branding brings a significant competitive advantage.











IFM Newsletter Nov2014 ThumbnailIFM Pack Success Online
Our packaging test IFM Pack Success is now online practicable.











Thumbnail Okt14IFM Brand Success Online
Our brand test IFM Brand Success is now online practicable.












IFM Newsletter Sep2014 Thumbnail Postmodern Brand Buyers
Some advertising agencies have perceived the changes in our postmodern society which leads to creative solutions.