Consumer goods

31consumer goods


The decision process for consumer goods can drag on for some time depending on the kind of investment being made. Customers compare goods very critically and trust plays an enormous role here.


Which brand is most likely to actually do what it promises? How does the consumer good fit with the brand's entire range? What is really worth the money? What status is associated with buying a particularly high-quality or innovative consumable good? When is the price the only deciding factor?

It is advisable to qualitatively identify the decision criteria and preferences and then to quantify the results later on. IFM MANNHEIM supports market psychology research in the process.