kompetenz forschung


Shopper research

24shopper research


Before a shopper makes the decision to buy a product, they are first met with a range of different information which they process both consciously and subconsciously. We work on these relevant touchpoints as part of the shopper's journey and look at the psychological effects they have on the shopper's decision process.


How are decisions made both before and while shopping? Which factors influence these decisions, which ones lead to a customer changing their mind? Which shopper heuristics play a decisive role when choosing products at a POS? Which factors make an impact and have a positive effect on the buying decision? 


We answer these essential questions by using our modular shopper insights research.