pos research


POS research

23pos research


Understanding the psychological reasons for both customer behavior and for the effect of marketing measures at the POS are essential for successful trade and shopper marketing.


Using relevant insights we support and assist our clients by customizing the planning, implementation, and evaluation, of these measures at the POS. For each of the 8 Category Management steps we are able to deliver reults that lead you to meet your objectives. In order to define the product category, we analyze the decision tree, reveal shopper assesment and enrich the strategy development by using the relevant sales and receipt data. Tactics are experimentally evaluated.