Packaging research

26packing research


The packaging's design accounts for more than 50 % of a consumer's decision towards buying a product. Effective packaging clearly communicates both the brand and the product benefits.


We support our customers by offering a modular package development program: Our status quo analysis uses consumer and expert insights to obtain an accurate understanding of the brand. Then, experts and consumers take part in interdisciplinary workshops which lead to the developement of concepts as well as to design briefings for agencies. 


Psychological analyses reveal the strengths and weaknesses of the available concepts for improvement and alternative concepts. In the end, the most effective packaging designs are identified through implicit and explicit packaging tests.