konzept produkttest


Conzept test/product test

27concept test


Successful products have to satisfy the true wants and needs of their consumers and must communicate this quickly, easily, simply and believable – especially regarding FMCG. Understanding this is essential for reliably evaluating and optimizing product concepts.


How your products or services are perceived by their target groups is something that you can determine by pressing the right buttons. In home-use tests products must proof that they can fulfill the manufacturer's promises.


The criteria on which the products are evaluated: functionality, handling, usability and their psychological effect, uniqueness and likeability.