Newsletter

49NEWS 

  

Consumer Experience Management

Consumer Experience Management –
more than satisfaction


 

 

 

 

 

 

 

 

 

 

storytelling small

Storytelling for the brand – Strong brands tell their story

The secret of strong brands is hidden in their history. 

 

 

 

 

 

 

 

 

 

 

 

closing small

Closing the Loop – After purchase is before the purchase

What is the experience of the customer with your product in everyday life?

 

 

 

 

 

 

 

 

 

 

Treffpunkt POSMeeting Point POS –
Understanding Shoppers' Behavoir

 

 

 

 

 

 

 

 

 

 

 

Shopper Journey2Consumer in Shopper Journey

Shopper Journey starts before purchase.

 

 

 

 

 

 

 

 

 

 

 

sj small

Shopper Journey

A market psychological analysis.

 

 

 

 

 

 

 

 

 

 

 

psycholischer Blick smallPsychological view on Big Data
Good, purposeful insights.

 

 

 

 

 

 

 

 

 

 

 

Qual Mafo Trend smallQualitative market research is on trend
Explore the consumers' mind.

 

 

 

 

 

 

 

 

 

 

 

Thumbnail Online Diaries smallExplore the consumers' way of life
Deeper insights through direct participation.

 

 

 

 

 

 

 

 

 

 

 

Thumbnail LuxusPostmodern advertising
The role of luxury in a postmodern society.

 

 

 

 

 

 

 

  

 

 

 

Thumbnail Big DataDecoding Big Data by qualitative insights
Presented by the example of sustainable consumption.

 

 

 

 

 

 

 

 

 

 

 

Thumbnail Erfolgreiche MarkenprodukteSuccessful brand products packaged properly
How to introduce successful products with ethnographic research, psychological brand research and consumer neuroscience.

 

 

 

 

 

 

 

 

 

Thumbnail Verführer am POSThe hidden persuaders at the POS
Most of the customers decide spontaneously and unconsciously on what to buy...

 

 

 

 

 

 

 

 

 

 

 

Psychological Category Management

  
 

Thumbnail Cat WorkshopPsychological Category Management
With market psychology to successful category management.

 

 

 

 

 

 

 

 

 

 

 

Thumbnail Shopper Forschung am POSShopper Research at the POS
Evaluate your Category Management activities at the POS with market psychological research methods.

 

 

 

 

 

 

 

 

 

 

Thumbnail Effektmessung vivoEffect measurement in vivo
Our market psychological expertise helps us to study the effects of your category management activities on sales and customers´behavior.

 

 

 

 

 

 

 

 

 

 

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